Bed Bath & Beyond to acquire Tokens.com in tokenized real estate push

Bed Bath & Beyond announced plans to acquire Tokens.com and build a platform for tokenized real-world assets, part of a strategic expansion beyond its e‑commerce roots following the company's 2023 bankruptcy ^[1].

The company said the unified real estate tokenization and personal finance platform is expected to go live by July 1, 2026, and is intended to let consumers access home equity and other real-world assets through blockchain-based tokenization ^[3].

Markets reacted to the move: Bed Bath & Beyond shares rose about 7% on the announcement, and reporting indicates the new platform will leverage tools from tZERO and integrate with blockchain firm Figure to offer services such as mortgages and renovation loans ^[4][3].

The acquisition and platform plans were covered across multiple crypto and business outlets, including Cointelegraph, CryptoBreaking, EthNews and CoinDesk, underscoring industry attention to the retailer's pivot into tokenized assets ^[1][2][3][4].

If completed, the deal would represent a notable shift for Bed Bath & Beyond from traditional retail into fintech and tokenized real‑world assets, as the company seeks to commercialize property tokenization and related financial services ^[1][3].