Rakuten lets 44M users convert points to XRP via Wallet and Pay, fueling bullish market sentiment

Rakuten Wallet users in Japan can now convert Rakuten Points into XRP, trade the token inside the app and spend XRP through Rakuten Pay’s merchant network, expanding retail access to the asset ^[1].

The rollout links XRP to Rakuten Pay’s large user base: outlets report the update gives XRP access to some 44 million Rakuten Pay users in Japan, marking one of the country’s largest consumer-facing cryptocurrency integrations to date ^[2].

Market coverage shows immediate sentiment effects: analysts and traders reported surging bullishness around XRP following the Rakuten Wallet integration, with multiple crypto news sites noting heightened trader optimism ^{[3] [4]}.

Industry reporting also noted the integration comes amid strong flows into XRP spot ETFs—April inflows totaled $81.63 million, the ETFs’ largest month of 2026—providing additional context for the recent market interest ^[1].

The Rakuten Wallet update creates a new retail on-ramp for XRP in Japan by enabling points conversion, trading and merchant payments, and has coincided with rising on-chain and ETF-related market attention ^{[2] [1] [3]}.