Morgan Stanley to launch low-fee crypto trading on E*Trade after spot Bitcoin ETF success
Morgan Stanley is expanding its digital-assets business after the success of its spot Bitcoin ETF and is preparing to offer direct Bitcoin and other crypto trading on its E*Trade wealth platform, according to multiple reports [1] [2].
Coverage says the E*Trade crypto offering will launch with fees lower than major retail rivals — including Coinbase, Robinhood and Schwab — a pricing move described as “ultra‑cheap” by industry outlets [3] [4].
Morgan Stanley appears to be moving from ETF distribution into direct retail crypto execution through E*Trade, coupling product expansion with competitive pricing that could intensify competition among crypto brokers [1] [2] [3] [4].
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Citations
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- 1Breaking: Morgan Stanley To Launch Bitcoin, Crypto Trading After BTC ETF SuccessCoinGape• May 6, 2026
- 2When Is Morgan Stanley Launching Spot Crypto Trading on Its Wealth Platform?Coinpaper• May 6, 2026
- 3Morgan Stanley debuts ultra-cheap crypto trading to challenge Coinbase and RobinhoodCrypto Briefing• May 6, 2026
- 4Morgan Stanley brings crypto trading with lower fees than rivalsCoinDesk• May 6, 2026
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