Polymarket to Launch Attention Markets with Kaito Amid Regulatory Scrutiny

Polymarket announced a partnership with Kaito AI to launch so‑called 'attention markets'—prediction markets that would track influence, popularity and social media mindshare, according to media reports ^[2][4][1].

The collaboration is expected to produce prediction pairs based on social media mindshare and popularity metrics aggregated by Kaito, enabling markets tied to trends, brands and individuals ^[2][4].

The expansion comes amid a regulatory crackdown in the U.S.; state regulators have increasingly classified prediction platforms as gambling, and Polymarket is facing legal challenges including a lawsuit against Massachusetts over state oversight ^[1][3].

Coverage frames the move as part of Polymarket's broader growth strategy as the prediction‑market sector heats up, even as legal and regulatory disputes persist ^[1][2].

Polymarket's entry into attention markets via a Kaito partnership illustrates a push to monetize social media mindshare while navigating intensified state enforcement and ongoing litigation ^[2][1][3].