ETHZilla Rebrands as Forum, Shifts to Real‑World Asset Tokenization

ETHZilla announced it has rebranded to Forum (also reported as Forum Markets), updating its corporate name and brand as part of a strategic shift away from its prior identity as an Ethereum treasury company ^[4][2]. The company described the move in an official announcement referenced by multiple outlets ^[4][1].

The rebrand accompanies a pivot in business focus: Forum will concentrate on tokenization of real‑world assets (RWA) rather than operating primarily as an Ethereum treasury, signaling a change in its operating strategy ^[2][4]. Coverage notes the firm is pursuing tokenization opportunities as the core of its renewed strategy ^[3][2].

Markets reacted to the announcement: shares in ETHZilla/Forum jumped on the news of the rebrand and tokenization pivot, with several reports describing a sharp pop in the company’s share price following the update ^[3][1].

The rebrand to Forum and the stated shift to RWA tokenization mark a clear strategic redirection for the former ETHZilla, a development covered across crypto news outlets as both a corporate rebranding and a business-model pivot ^[4][2][3].