TokenFi launches Italy-wide branding campaign ahead of 2026 Winter Olympics

TokenFi announced a major branding and awareness campaign across Italy ahead of the 2026 Winter Olympics, describing the initiative as a four-week effort beginning Jan. 26 designed to reach a global, high-net-worth audience traveling to the Games ^[2][3][6].

As part of the campaign, TokenFi said it secured a full digital arrivals takeover at Venice Marco Polo Airport and multiple high-visibility placements across Italian locations and transport hubs to maximize exposure during the Games period ^[3][1][4].

The company characterized TokenFi as a next-generation platform focused on tokenization for real-world assets and digital economies in the Chainwire-distributed release announcing the Italy campaign ^[2][6].

TokenFi’s promotional push is positioned to run through the Olympic travel window and aims to raise the platform’s visibility among international visitors and investors attending the 2026 Winter Games ^[2][3].