UBS Weighs Crypto Trading for Select Wealth Clients
Swiss wealth manager is evaluating cryptocurrency trading options for private banking clients amid broader Wall Street interest in digital assets.
UBS Group AG is evaluating cryptocurrency trading services for private banking clients in Switzerland and is selecting partners for a potential offering after months of discussions, according to people familiar with the matter; the bank managed about $4.7 trillion in wealth assets as of Sept. 30 [1].
Several reports indicate the planned service would include trading in major tokens such as Bitcoin and Ethereum and would be rolled out to some clients rather than across the entire private-banking franchise [2] [4].
Industry coverage frames UBS’s move as part of a broader trend of large financial institutions expanding crypto access for wealthy clients, a shift that commentators say could accelerate mainstream adoption of digital assets [3] [4].
UBS is reported to be in the evaluation and partner-selection stage and has not announced a full public launch of crypto trading services to all clients [1] [2].
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Citations
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- 1UBS Explores BTC Trading For Wealthy Clients As Wall Street Embraces CryptoYellow• Jan 23, 2026
- 2JUST IN: UBS to Offer Bitcoin and Ethereum Trading in Major Crypto PushCoinpedia Fintech News• Jan 23, 2026
- 3UBS considers opening crypto investing to select banking clientsCrypto Briefing• Jan 23, 2026
- 4$5T UBS To Offer Bitcoin and Crypto Trading as More Banks Expand Into CryptoCoinGape• Jan 23, 2026
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