MicroStrategy targets 1 million BTC by 2026, adds to stash now 762,099 BTC amid mounting unrealized losses

MicroStrategy (MSTR) has signaled a target to accumulate 1 million Bitcoin by the end of 2026, a milestone that would require acquiring roughly 239,000 additional BTC at an estimated cost of about $22.2 billion. The company says it plans to finance the expansion through a combination of “Stretch” (STRC) perpetual preferred shares and at‑the‑market equity offerings; its reported holdings have slipped below the firm’s aggregate cost basis amid recent market volatility ^[1].

The firm reported a recent purchase of 1,031 BTC for approximately $76.6 million (an average price near $74,326 per coin), bringing disclosed holdings to 762,099 BTC. Reports place the company’s aggregate cost basis around $75,694 per BTC, and with Bitcoin trading near $70,047 this week the position shows an estimated unrealized loss of roughly $4.3 billion ^{[2] [3] [4]}.

Company disclosures indicate Strategy has continued regular, weekly purchases despite geopolitical headwinds and mounting paper losses, underscoring its ongoing commitment to corporate Bitcoin accumulation ^{[3] [4]}.

Reaching the 1 million BTC target depends on substantial additional acquisitions and financing; the company continues to add to its position even as unrealized losses persist ^{[1] [2]}.