MrBeast’s Beast Industries Acquires Gen Z Banking App Step — Crypto Plans Unclear

YouTube creator James “MrBeast” Donaldson’s company, Beast Industries, has acquired fintech app Step, a banking platform built for teenagers and young adults that has raised roughly $500 million and serves more than 7 million users ^[2]. The acquisition was announced publicly by MrBeast and covered by multiple outlets reporting on the deal and its consumer focus ^[2][5].

Reports note the takeover follows a recent $200 million investment into Beast Industries, which some outlets linked to the timing of the purchase ^[3][4]. Coverage frames the move as a push into financial services aimed at Gen Z and highlights Step’s positioning as a tool for early financial literacy and credit-building ^[4][5].

The acquisition comes after a crypto-related trademark filing by MrBeast’s companies, prompting questions about whether Step will add crypto products — but the reports do not record any public confirmation that Step will offer crypto services ^[1].

In sum, Beast Industries has purchased Step, a well-funded Gen Z banking app, and a prior crypto trademark application has raised questions about future offerings; none of the cited reports confirm that Step will immediately roll out crypto services ^[1][2][3].