Indonesia tightens crypto marketing with finfluencer certification and licensed exchange limits

Indonesia has introduced new rules requiring crypto influencers and other promoters of digital assets to obtain competency certifications, under Financial Services Authority Regulation No. 6 of 2026. The changes target social media recommendations of cryptocurrency and other digital financial assets with new compliance requirements for online financial promotions ^{[1] [2]}.

The Financial Services Authority also restricts cryptocurrency advertising by limiting marketing to licensed exchanges and authorized platforms, with licensed financial institutions overseeing and controlling cryptocurrency marketing activities. Multiple reports say the framework is designed to regulate who can promote crypto publicly in Indonesia ^{[3] [4] [5]}.

The new certification and marketing-oversight requirements mark tighter regulatory scrutiny of “finfluencer” promotion in Indonesia ^{[1] [3]}.