Bitget unveils single-account UEX Switch for crypto and traditional markets, targets rival traders

Bitget has launched the UEX Switch Campaign globally, promoting a unified trading approach that lets users access both crypto and traditional assets through a single account in an effort to reduce fragmentation and inefficiencies across trading environments ^{[1] [2] [3]}.

The company describes the initiative as a structured migration effort aimed at attracting traders from rival platforms as well as existing Bitget users by offering incentives and expanded access to spot and derivatives products ^{[4] [1]}.

Bitget framed the campaign as a gateway to broader market access and urged users to embrace more trading opportunities, positioning the move as part of a push to unify crypto and traditional markets under a single user experience ^{[3] [4] [1]}.

The UEX Switch Campaign combines a single-account, cross-asset approach with incentive-based migration to simplify trading access and draw users from fragmented platforms ^{[1] [4] [3]}.