Circle becomes Chelsea FC main shirt sponsor, with USDC logo planned for 2026/27 kits
Circle Internet Group has become Chelsea FC’s main shirt sponsor in the Premier League, with a USDC logo set to appear on the front of the team’s jersey for the 2026/27 campaign [1] [2] [3].
Multiple reports said financial terms were not disclosed. Earlier reporting cited a target of about £65 million ($88.3 million) per year for the sponsorship slot, though this figure was described as unconfirmed [1] [2].
Reported timing for the jersey change was described as debuting in Chelsea’s home match against Brighton on Sunday, with another report stating USDC branding would appear on match kits starting in 2026/27 [1] [3].
One report said the USDC branding would feature across Chelsea’s Men’s, Women’s, and Academy team kits [4].
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Sources
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- 1Circle Partners With Chelsea FC as Main Shirt Sponsor, Bringing USDC to the Premier LeagueWu Blockchain• Aug 28, 2026
- 2Circle's USDC takes over Chelsea's jersey in Premier League first sponsorship dealCoinDesk• Aug 28, 2026
- 3Chelsea FC Signs Circle as Principal Partner for USDCCryptoDnes EN• Aug 28, 2026
- 4Circle (CRCL) Stock Surges as USDC Takes Center Stage on Chelsea FC JerseysBlockonomi• Aug 28, 2026
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